Course Description

Executive Course in Strategic Sales Management introduces foundational concepts in sales and marketing, blending myths-busting basics with tactical and modern strategies across seven lectures.

Course Overview
This executive-level program equips professionals with strategic insights into sales management evolution, tactical applications, and marketing essentials. Designed for business leaders, entrepreneurs, and sales teams, it spans introductory lectures to build a robust understanding of modern selling complexities and core marketing principles. The curriculum emphasizes practical, actionable knowledge for real-world application in competitive markets.

Detailed Curriculum
Lecture 01: Breaking the Myths and Learning the Basics
Dispels common sales misconceptions and establishes fundamental principles for effective sales strategies.

Lecture 02: Evolution and Role of Sales Management
Traces the historical development of sales management and defines its critical functions in organizational growth.

Lecture 03: Tactical Role of Sales Management
Explores day-to-day operational tactics, including team leadership, quota setting, and performance optimization.

Lecture 04: Complexities in Sales Management and Characteristics of Modern Selling
Addresses challenges like digital disruption, customer-centric approaches, and key traits of contemporary sales environments.

Lecture 05: Welcome to Marketing Management - Introduction
Provides an entry point into marketing's strategic alignment with sales for holistic business success.

Lecture 06: Marketing Essentials | What People Think Marketing Is?
Challenges stereotypes about marketing and clarifies its true scope beyond advertising.

Lecture 07: Marketing Essentials | Core Concepts
Covers foundational elements like the marketing mix, segmentation, targeting, and positioning.